Over £185 of accessories sitting in Britons' jewellery boxes

Research showed 70 per cent of women wear the same jewellery most days

Friday, May 10, 2019

Over six billion pounds worth of unworn jewellery is sitting in accessory boxes in the UK, according to research.

A poll of 2,000 women found the average jewellery box is home to around £186 of unworn earrings, necklaces, rings and bracelets.

Results showed 70 per cent of women chose to wear the same pieces of jewellery from their collection adding up to £6.2bn of items stored away in boxes up and down the country.

Despite the lack of variety in accessory wearing, purchasing new jewellery is one of British women’s favourite past times according to the study, with one in five admitting it is their "favourite affordable luxury".

The research, carried out by Thorntons to launch its new Thorntons Pearls product, found the popularity of pearls had greatly increased with a third of 18 to 24-year-olds buying at least one pearl accessory in the last six months.

Celebrity stylist Nisha Grewel said: “Pearls are having a resurgence and are firmly established as the must have gemstone of 2019.

"It’s a huge trend for the summer and is only set to continue."

More than one in ten women, polled via OnePoll, admit Catherine, Duchess of Cambridge, and Meghan, Duchess of Sussex, have made pearls popular again by updating the public’s image of the traditional gemstone.

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