Kendall Jenner's Pepsi advert may not have worked out great for Kendall Jenner. Or Pepsi. But it's manna from heaven for the meme and gif-mongers of the world.
The cringeworthy new ad, which sees Jenner break a tense stand-off between police and a group of protesters by giving one of the coppers a can of pepsi, has attracted universal condemnation.
The world has blasted Pepsi for attempting to mine the protest culture for commercial gain and for choosing Jenner.
In case you've been living under a rock, or in some weird parallel universe where the Kardashians are some kind of global peace-keeping justice squad, here's a clip of the video (the bit where Jenner single-handedly stops the situation boiling over into all-out conflict happens at the 2-minute mark).
Pepsi has defended the advert, saying it showcased "a moment of unity", but the Twitterati have rolled in hard and fast, showing off the full range of their photoshop prowess by mocking up the 'money shot' with all manner of weird and wonderful images/
Check out the best ones below.