Poundland has come under fire from customers for selling 'Boobies' and 'Booty' marshmallows in an aisle which also sells children's products.
The 50p sweets shaped like breasts and bottoms were spotted in the store's novelty section, with packaging featuring the phrases "Be gentle" and "Squidge my cheeks".
A customer at the budget chain's Bolton branch posted a picture of the sweets on Twitter, with the caption: "What exactly are you trying to say with these products, Poundland, to the families who come in store?
"No sign of any male things to sexually assault. No testicles to grab at?".
Her tweet sparked further backlash online, with Twitter user Josephine Liptrott, commenting that the sweets looked liked something "out of an Anne Summers catalogue".
"Oh my goodness. That is APPALLING. The sexualisation and objectification of women even in marshmallow form?
A picture of the sweets in the Bolton Poundland branch. Image: SWNS
"And that pornified illustration... I'm absolutely flabbergasted that anyone thought these names and illustrations were in any way acceptable.
"Like something out of an Anne Summers catalogue. Dear lord, Poundland, it's still 1972 in your stores."
Another, with the username Judith's Sword, added: "That is so gross. Misogynist and, unsurprisingly, also perverted.
"Imagine your four-year-old grabbing that and caring it around the store."
In a statement given to talkRADIO, Poundland said it was "impossible" to please everyone, adding that those who were offended should "look the other way".
"We think it’s ok that sometimes we don’t always get it right for everyone. Because, frankly it's impossible to do that. Just because someone doesn't like something we do, we also believe that doesn’t give them the automatic right to stop us doing it for thousands of other people who like it," Poundland said.
"If something’s offended you, we won’t force you to buy it. It’s fine for you to look the other way and ignore it.”