Sainsbury's becomes first UK supermarket to sell edible insects

Crickets

Saturday, November 17, 2018

Sainsbury's has become the first UK supermarket to sell edible insects, as it introduces barbecued flavoured crickets to its shelves.

Packets of Eat Grub's smoky BBQ roasted crickets will be sold in 250 stores across the country from November 18, and will cost £1.50.

Sainsbury's have said the insects can be eaten as a snack or used to garnish dishes such as tacos, noodles and salads.

 

 

The supermarket claims this is the first time that shoppers will be able to buy Eat Grub's consumable insect products from a major grocer.

Eat Grub was launched in 2014 by co-founders Shami Radia and Neil Whippey with the aim to introduce insects to western food culture.

Edible insects are also considered a sustainable food source, requiring less resources to farm than cattle or other livestock.

Rachel Eyre, head of future brands at Sainsbury's, said: "Insect snacks should no longer be seen as a gimmick or something for a dare, and it's clear that consumers are increasingly keen to explore this new sustainable protein source."