Salisbury to undergo £500k rebrand following Novichok poisonings


Saturday, December 8, 2018

Officials in the city of Salisbury are hoping that a £500,000 advertising campaign will boost tourism in the area, following the Novichok poisonings in March.

Tourism in the area has dipped by 12 per cent compared to this time last year according to Wiltshire Council, with businesses also seeing a fall in trade.

Around 1,000 residents and business owners are now putting forward their thoughts on how to revitalise the city, which will be incorporated into new advertising campaigns released in February and March next year.



The city is receiving half a million pounds of government funding for the rebrand, which has been set aside to help Salisbury recover from the high-profile poisonings, which made headlines around the world.

Two Russian GRU agents have been accused of carrying out the attacks which affected Sergei and Yulia Skripal, and later Dawn Sturgess and Charlie Rowley, who accidentally came into contact with the nerve agent.