Theresa May and the Conservative Party have walked into another Twitter firestorm today.
Last week, in outlining her manifesto, the Prime Minister announced a reform of the social care system which would ensure more elderly individuals would have to pay for their care if their assets total £100,000 or more. This led many people to condemn what became known as the 'Dementia Tax.'
Labour have bought ads on Google which attack this policy, while the Tories have also bought ads to try to explain the policy more clearly to people - a decision which, as many people have pointed out, cements and legitimises the term 'Dementia Tax'.
Amid mounting criticism from the general public, Theresa May has today (May 22) announced a consultation regarding a cap on social care costs will be held after the election in order to ensure assets are not lost.
Despite this, Twitter has been heavily critical of the policy.
See the reaction below: