Starbucks is planning to majorly defy Donald Trump by hiring thousands of refugees over the next five years.
The move appears to be a direct response to the executive order which has caused chaos at the borders to the US and led to a series of protests across the country.
The order, which has banned Syrian refugees and imposed a temporary travel ban on seven other Muslim-majority countries, has prompted Starbucks to announce hiring would apply to worldwide stores, with efforts beginning in the US by searching for immigrants who have served in the army.
Howard Schultz, the company chairman and CEO, made the announcement in a letter to employees on Sunday, saying the number of refugees to be hired would be roughly 10,000.
The move directly contravenes Mr Trump's inauguration urge to "buy American and hire American", in addition to his executive order.
The President has yet to respond to the company's move.