Businessman Theo Paphitis has predicted that the 2019 general election will be “one of the nastiest elections in living history”.
His comments came after the Labour leader Jeremy Corbyn pledged to conduct the most "ambitious and radical campaign" ever seen.
And today, the Brexit Party pledged to "contest every seat" if their demands for a Leave alliance with the Conservatives were not met.
“At the moment they [politicians] think if they say something enough times you’ll believe it. It’s absolute nonsense," he told talkRADIO's James Whale.
"So I think this is going to be one of the nastiest elections in living history."
Despite his predictions for a dramatic few weeks of campaigning, the entrepreneur said he did not think the December 12 poll would break the UK's Brexit deadlock.
“I don’t think this election is going to give us the answer because we’ll end up with another hung Parliament and we’ll go through this drudgery all over again," he added.
“It doesn’t seem to be about what’s right for the country at the moment."
Mr Paphitis said he does not yet know who he will vote for in the election, saying he was neither a “Labourite” nor a “Tory-ite”; instead describing himself as a political “orphan”.
The former Dragon's Den star criticised the Conservative Chancellor Sajid Javid as “ineffective”, saying “the thought of having him in charge is ridiculous”.
And he also slated Jeremy Corbyn, accusing him of wanting to “bring back failed policies that have failed so many countries”.
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