After the P45, the chants of 'out, out, out' and the coughing fit, you'd have thought Theresa May's Tory conference speech couldn't have got any worse.
But you'd be wrong.
Because, as the Prime Minister's speech rambled on, letters began to fall off the sign behind her.
By the end of her speech, the slogan 'A country that works for everyone' had mutated into 'A county that works or everyon'
And that wasn't the end of the embarrassment for the Tories, as letters continued to fall from the wall, each one spelling out a fresh crisis for the embattled occupant of No.10.
Shortly after the speech, the sign had lost all sense of its original meaning.
Naturally the Prime Minister's plight illicited no sympathy from the denizens of Twitter.
As the letters crashed to earth, 'The Thick Of It' began trending on Twitter - a clear reference to the political satire written by Armando Ianucci - and people began their own countdown-style competitions to rearrange the letters that remained standing.
Check out the reaction below.