Tories boost spending on Facebook ads in lead up to Brexit

Conservatives have upped spending on Facebook adverts

Monday, August 19, 2019

The Conservative Party has ramped up its spending on Facebook advertising to increase support for Boris Johnson’s Brexit plan.

Figures from the social media site show the Tories spent £86,020 on targeted Facebook advertising over the last month.

The 30-day total is more than three times that of the Labour party, which spent £23,135 over the same period.

The Brexit Part spent £11,461 and the Liberal Democrats just £4,027.

The Tory advertising push comes as the government is estimated to spend £100 million on information to prepare for a no-deal Brexit.

Many of the Conservative-funded Facebook adverts re-iterate Boris Johnson’s promise to take Britain out of the European Union on October 31, with or without a deal.

Others target political opponents, including one aimed specifically at constituents of former Tory MP Sarah Wollaston.

Addressing residents in her Totnes constituency it asked: "Should your MP, Sarah Wollaston, be ignoring YOUR vote to leave the EU? Tell her YES or NO now."

Ms Wollaston quit the Conservative Party in February over the party's stance on Brexit and, after a stint at Change UK, joined the pro-remain Liberal Democrats last week.

The Tories also took aim at opposition leaders Jeremy Corbyn, newly appointed Lib Dem head Jo Swinson and the Scottish First Minister Nicola Sturgeon.

One advert read: "Jeremy Corbyn, Jo Swinson and Nicola Sturgeon want to pick and choose which votes they respect - ignoring 17.4 million Leave votes.”

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