Tourism body VisitScotland was left red-faced after using a photograph of Jimmy Savile's house in a promotional post.
The Instagram pic featured the paedophile's Highland holiday cottage where it is feared he abused more than 20 victims.
But the tourist board shared a snap of the cottage with the caption "Snow-capped mountain in Glencoe, fantastic shot".
Initially followers left comments praising the "amazing" view - before followers pointed out the home once belonged to the disgraced entertainer.
Staff removed the pic from their Instagram page and admitted it had been posted in error.
Sex offender Jimmy Savile. Image: SWNS
The paedophile bought the white-washed cottage, Allt Na Reigh, in 1998 from renowned Scottish mountaineer Hamish MacInnes.
In a statement, a VisitScotland spokesperson said: “Our social media channels are used to inspire people to visit Scotland, because of this we often share stunning images taking by visitors to our country.
"In error, we shared on Instagram an image depicting snow-capped mountains in Glencoe which also contained a building.
"We later decided to remove it in case it caused any offence."
Savile used the cottage next to the A82 as a Highland holiday home until his death in 2011.
It was later reportedly sold at auction to an elderly couple for £212,000 - more than double the £100,000 asking price.
But after allegations started to emerge about Savile, it was targeted by vandals who spray-painted "Jimmy the Beast" across the walls and locals say it has been left empty.
The building also featured in the Louis Theroux documentary When Louis Met ... Jimmy.