The passenger who was unceremoniously removed from a United Airlines flight will have received more than £1 million in compensation, according to a PR expert.
David Dao was violently removed from the flight after he refused to give up his seat due to the plane being overbooked. Dao's story went round the world despite his refusal to give media interviews, and he has now received an undisclosed financial settlement.
Mark Borkowski, who runs his own PR agency, suggested that United's lawyers ma have asked Dao to stay quiet in the aftermath of the incident, and this may affected the final compensation figure.
He added that Dao's ordeal has proved a PR disaster for the airline, not only in terms of money, but also in their media coverage as they are now under the microscope and small incidents are being reported on.
Listen to the full interview above