Victoria Beckham under fire for using 'emaciated model' in eyewear campaign

Victoria Beckham under fire for using 'emaciated model' in eyewear campaign

Victoria Beckham has received many critical comments on Instagram

Tuesday, January 16, 2018

Victoria Beckham has been criticised over her eyewear collection campaign for using an “emaciated” model.

The celebrity posted a photo on Instagram of model Giedre Dukauskaite wearing a pair of Victoria Beckham Eyewear frames.

She captioned it: “Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look.”

However many have claimed using Dukauskaite for the campaign is selling a body image which is unhealthy to young girls and women.



A post shared by Victoria Beckham (@victoriabeckham) on Jan 11, 2018 at 4:27am PST


Comments on the post suggested some may boycott Beckham’s brand whilst others called on the former Spice Girls star to use "real women."

One user wrote: "This picture is so not ok!! This girl is not healthy. Sick or an eating disorder? Shame on you!!! Shame on you!"

Whilst another said the image promoted "a malnourished model with oversized clothes hanging off her." They added: "This is a disgraceful image to demonstrate to young women what is fashion and how girls/women should look #neverbuyingvictoriabeckhamagain.”

Another user commented: "You should be ashamed of yourself VB. You have power and influence in an industry that destroys girls image of themselves. And you choose to ignore what is going on in the world."

Piers Morgan has also weighed in on the issue in his Daily Mail column, saying he is “rendered dumbstruck in horror at the sight of the shockingly underweight model."

Beckham has not yet commented on the matter.

Beckham has previously been criticised for using models perceived to be under-weight. After one such controversy in 2015, she told The Telegraph: "They're young, they're thin, but that doesn't mean they're ill."