Female cabin crew working for Virgin Atlantic are no longer required to wear make-up, the airline has announced.
Staff who do wish to wear make-up such as lipstick and foundation are encouraged to do so within the company’s colour palette, set out in the official guidelines.
Trousers will also be provided for female crew members as part of their standard uniform, rather than only providing them on request.
A spokesman for Virgin Atlantic said the new rules would allow cabin crew to “express themselves”.
'Increased level of comfort'
"Our world-famous red uniform is something all of us at Virgin Atlantic are incredibly proud of," said an airline spokesman.
"As an airline, we have always stood out from the crowd and done things differently to the rest of the industry.
“We want our uniform to truly reflect who we are as individuals while maintaining that famous Virgin Atlantic style. We have been listening to the views of our people and as a result have announced some changes to our styling and grooming policy that support this.
“Not only do the new guidelines offer an increased level of comfort, they also provide our team with more choice on how they want to express themselves at work. Helping people to be themselves is core to our desire to be the most loved travel company.”