Waitrose has rebranded the packaging of its Easter chocolate ducklings after being accused of racism.
The supermarket chain faced backlash over the labelling of the white, dark and milk chocolate shapes, because the dark chocolate one was called 'ugly' on the packaging.
One customer posted a picture of the trio of ducklings on Twitter, writing: "Crispy, fluffy and ugly - trio of Easter ducklings at Waitrose. Ugly is the dark one on the right. Overheard women saying “this is not right”.
"I agree, doesn’t look good at all. Thousands of other options... why."
Waitrose reportedly gave away the products to staff, before relaunching the chocolates with plain packaging.
In a statement to talkRADIO, Waitrose said the rebrand was due to a "problem" with the labelling.
"The trio of ducklings were removed from shelves some time ago due to a problem with the labelling," a spokesperson said.
Some social media users have hit back at those offended by the original labelling.
"Please tell me this didn’t happen, has this country gone mad? Who would see this and think anything other than they named it after the ugly duckling from the story. Come on people!" wrote Twitter user, Sarah Cheek.
Another, David Green, wrote: "Someone missed the memo that the ugly duckling was a swan and turned out to be more beautiful than all of the ducklings."