Wetherspoons to offer more UK and non-EU drinks

Wednesday, September 12, 2018

Pub chain JD Wetherspoon has announced it will be reducing the amount of drinks on sale from EU producers in favour of brands from non-EU countries and the UK.

Among the drinks to go are Jagermeister (a herbal liqueur from Germany) as well as French brandies Courvoisier VS and Hennessy Fine de Cognac. They will be replaced with the US-based E&J Brandy, Australia's number one selling brandy, Black Bottle, and Strika, a herbal liqueur produced in England.

The company has said the move will lead to lower prices across its 880 pubs from September 26.

The chain has already replaced Champagne with sparkling wines from the UK and Australia, and stopped selling German wheat beers in favour of UK-based brands.

Tim Martin, the company's founder and chairman, said: "The three new products will be offered at a lower price than those they are replacing. This is a significant move by us and highlights our commitment to offering an excellent range of UK and world products, with the emphasis on quality and value for the two million customers who visit our pubs each week.

"Many commentators talk of a 'cliff-edge' if the UK 'crashes out' of the EU without a deal. In reality, there is no cliff-edge, only sunlit uplands beyond the EU's protectionist system of quotas and tariffs. All EU products have UK or non-EU replacements, often at equal or better quality and price.

"In blind tastings conducted by Wetherspoon, the new products were more popular than those they are replacing."