In the wake of an incident which went viral over the weekend, United Airlines have been threatened with a boycott in China. And, if recent history is anything to go by, the firm has plenty of reason to worry.
The Chinese take their boycotts very seriously, wielding their new-found commercial power and sense of national pride on a regular basis. In fact the country's tourists have launched several official and semi-official boycotts in recent months, their bullish stance reflected by the country's government.
Check out five of their most recent boycotts in the gallery above.