The women's minister Victoria Atkins has called for a "revised version" of Fireman Sam, to challenge the stereotype that all firefighters are male.
The Conservative MP made the comments during a House of Commons debate about the adequacy of facilities in fire stations for female firefighters.
"Women are just as capable as men in terms of firefighting," Ms Atkins said.
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"I hope that we at some point see a revised version of Fireman Sam, because we know from social media campaigns that children grow up expecting firefighters to be male, which cuts off their career opportunities or their expectations as they go through school and into training."
She continued: "We absolutely welcome female firefighters and we will work with women in the fire service to ensure we get more women helping to protect our communities."
Her response followed a question from Labour MP Mary Glindon, who asked Ms Atkins what steps she was taking to get more women to take up a career in firefighting.